Digital technology in orofacial harmonization

Abstract

The field of dentistry had its challenges during and after the pandemic crisis for the provision of its services, which led to reconfigure their strategies. The context of the following article aims to demonstrate the importance of the application of a complementary technological tool called odontoangela.com within orofacial harmonization through relationship marketing. Method: The tool was used in a sample of 50 clients-patients within an organization in Valencia, Venezuela. Results: It was shown that the analysis obtained of both dental clinical characteristics and facial thirds through the photographic record, together with the desires and needs expressed through a video before having their first face-to-face consultation, provided significant information to complement a presumptive diagnosis. Conclusion: The use of digital technology can allow the harmonizer the first line of communication via virtual communication with the client-patient, in turn, be a complementary method for diagnosis and planning of the future treatment plan from anywhere, which makes a positive trend in the implementation of strategies aligned towards professional growth and advice to client-patients, which makes, a greater space in the market.