Digital Technology and Social Innovation Promoting a Green Citizenship: Development of the “Go Sustainable Living” Digital Application

Abstract

This study aims at embedding sustainability in the consumption behavior and daily decisions of individuals with the support of a digital technology application integrated with social innovation marketed models. It takes advantage of the widespread use of smartphones that creates new opportunities in the field of citizen science and new possibilities for data collection to boost consumers’ consciousness toward creating active civilians and “green citizenship.” The study’s output is a digital application on the mobile phone, called “Go Sustainable Living,” where consumers can upload their daily sustainable and green actions to collect credits to be further exchanged with purchasing discounts in local stores and cultural organizations participating in the projects. By rewarding green users, the projects partnering organizations benefit from building their green character. This study is based on the questionnaire findings: “From Theory to Praxis: ‘Go Sustainable Living’ survey for exploring individuals consciousness level of decision-making and action-taking in daily life toward a Green Citizenship,” an analysis published in 2021 by the authors [1].Graphical abstract