Digital Technologies In Museum Services: Innovation In A Pandemic

Abstract

The areas of interactive activities of museums are considered. Technologies that are used by the largest museums in the world for organizing remote communication with visitors are systematized. The study identified the technologies that are most actively used by these museums, analyzed the main sources of attracting audiences to these resources, and identified trends in the use of remote technologies during the COVID-19 pandemic. The analysis was carried out in three aspects: country (differentiation of online requests traffic by country), time (analysis of the number of requests in the period March-April 2020) and the study of the main sources of traffic on the website. The websites of museums, social networks and instant messengers, Internet platforms used by museums to increase the availability of collections on the museum services market were used as an information base. The trends in the use of digital and remote technologies revealed in the course of the study make it possible to formulate a forecast for the development of the museum services market, taking into account new online practices, and substantiate a number of practical recommendations. The trends in the use of remote and digital technologies in the context of increasing the level of innovativeness of the formats for providing museum services during a pandemic and in a post-pandemic period are outlined. A set of services for the effective monetization of online formats of interaction with visitors is proposed, which can be used by museums in the formation of new business models in the digital era.