Digital Technologies In Legal Regulation Of Folk Crafts: Theory And Practice Questions

Abstract

Digitalization is gradually replacing many functions and activities in a person's life, but there are still areas that cannot be affected. These are folk crafts characterized by traditional production. Their essence lies in the transfer from generation to generation of special creativity, which combines the production of everyday household items with highly artistic ways of making and decorating them. Russia is internationally known and proud of gzhel and khokhloma, various types of painting and lace, bone and wood carving. The production of such items using modern technologies is impossible, because the very meaning of their existence, hidden in painstaking manual labor, will be lost. However, the digitalization comes to the rescue when we are talking about the protection of folk crafts. Firstly, it is a digital intellectual property system that will allow you to form a full-fledged market and adapt to the challenges of the digital economy. Protection of folk crafts at the state level is carried out through the introduction of electronic services for the state registration of unique creations and assigning them a special status. Secondly, the creation of open databases of folk crafts allows to save all the essential features of the results of artisans' work. Folk crafts are almost impossible to sell at fairs (as it was for decades and even centuries) or in retail outlets. To attract the attention of potential buyers to folk crafts, it is not enough to use only classic marketing tools (for example, regular updating and expansion of the range).