DIGITAL TECHNOLOGIES IN AGRICULTURAL ENTERPRISE MANAGEMENT

Abstract

Abstract. The article investigates the theoretical and practical principles of using digital technologies in the management of agricultural enterprises. The dynamics of Ukraine’s position in the world ranking of digital competitiveness is analyzed, the leading countries in digital transformation of economic systems are identified in order to study the progressive experience of digitalization of the economy, its spheres, agriculture in particular. The evolution of technologies and business ideas in agriculture, which can be represented as a two — factor model of development, is studied. The comparative analysis of approaches to conducting agrarian business is carried out. It is noted that almost all large holdings in Ukraine are now actively investing and implementing digital solutions, it can also be seen that at all levels of agricultural production the country already has its leaders with extensive experience in implementing digital technologies. It is hypothesized that an important indicator of the development of digitalization are digital technologies formed with world experience. They can be divided into eight main areas of activity: FMS (farm management systems); data collection and aggregation (for precision farming), forecasting; marketplaces; robotic equipment and drones; sensors; reasonable irrigation; animal husbandry; next generation farms. Based on world experience, the peculiarities of the application of certain digital technologies in certain areas of agriculture are considered and assumptions are made about the possibility of their use in the realities of domestic agricultural production. It is concluded that the path or vector of digitalization in agriculture can be represented as three stages for agricultural holdings and two stages (without the last) for relatively small farmers: the first stage characterizes the agricultural company with efficient business processes (here must be implemented and fully integrated internal accounting systems). and a single digital back office); the second stage of development is a digital technology company (it uses innovative technologies such as precision farming, artificial intelligence (AI), computer vision (CV), machine learning (ML), etc.); the third stage is the ecosystem of the agricultural holding (a whole infrastructure of innovations has already been built here). Keywords: digitalization, digital technologies, agriculture, digitalization of agricultural production, digital infrastructure of agricultural enterprise. JEL Classification Q16 Formulas: 0; fig.: 3; tabl.: 0; bibl.: 13.