DIGITAL TECHNOLOGIES: CULTURAL APPROACH

Abstract

The article aims to analyze conceptual approaches to the interdisciplinary direction of digital culture, its main models, and practices. Digital technologies transformed all spheres of society: culture, economy, political sphere, science, and education and gave rise to the phenomenon of digital culture. Various conceptual models and practices characterize its manifestation in each of these areas. The article presents the definition of digital culture as an interdisciplinary area of research, considers the specifics of its main sublevels, and explores the trends in its development as a practical implementation of its conceptual models in social ideology, university education, socio-humanitarian discourse, and art. The penetration of information technologies into the activities of cultural institutions is universal. Therefore, the article presents a new experience in implementing human activity, which became possible due to the introduction of digital and information and communication technologies. Particular attention is drawn to the need to use a holistic and systematic approach to digital communication to update the cultural experience, upbringing, and education of a trained viewer and listener.