Digital Strategizing: The Role of the Corporate Culture

Abstract

The recent Covid-19 pandemic has forced technological assimilation forward, and digital transformation has attracted growing attention as a corporate strategic imperative. A digital transformation is a multi-faceted endeavor that requires formulating the right digital strategy built upon an appropriate digital culture to prepare an organization, its people, and infrastructure to achieve planned outcomes and develop a sustainable change. This study employed a Systematic Literature Review (SLR) methodology to initially review 57 papers filtered down to selected 14 resources, including 12 recently published scholarly articles from peer-reviewed academic journals and two industry reports, to examine the effects of digital transformation strategies and their relationship to culture. The guiding principle behind the selection of 14 resources out of 57 was the extent to how closely they matched the topic of this paper. Also, the time of publication played a significant role in this selection process. All selected resources were published between 2019 to 2022. This study was conducted to review the significance of digital corporate culture during digital strategizing through a review of the recently published literature in this field. The essential components of a well-developed corporate digital culture appear to be a necessary foundation for a successful digital transformation. This knowledge production research contributes to the existing literature by identifying efficient digital transformation components, such as digital strategy and proper digital corporate culture, in peer-reviewed research studies and practitioners’ surveys over the last four years.