Abstract
The digital society is characterised by the use of various technologies and exhibits diverse developmental trends. Digitalisation facilitates everyday life and enhances business process efficiency. The research aims to identify the origins of the digital society, assess its current state of development and future prospects, and analyse the impact of digitalisation on social life. The methodology is based on scientific research principles, employing general scientific methods of cognition, critical analysis, observation, and synthesis. The article reveals the role and significance of artificial intelligence in the development of the digital society and the potential problems and risks of its use: the generation and dissemination of misinformation, risks of violating personal privacy, risks of increasing inequality, and the emergence of ethical dilemmas in the use of artificial intelligence. It is concluded that alongside the opportunities opened up by the digital society, there are challenges and threats. These include overcoming the information crisis, recognising the priority of information compared to other resources, and forming a new sector of the information economy. Alongside these benefits, challenges arise, such as the impact of digital communication channels, the intrusion of technology into private life, and issues concerning the reliability of information. Ensuring cybersecurity and privacy is becoming a crucial and pressing task. It is also necessary to ensure responsible use of technology and artificial intelligence to avoid negative consequences such as inequality in access to technology and job losses due to digital transformation. While there is great potential for using technology to improve lives, its development and implementation must be carefully managed to maximise benefits and minimise risks. This will require global cooperation, responsible policies, ethical approaches, and the preparation of citizens for the realities of the digital world
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