Abstract
All spheres of social life have undergone changes conditioned by digital technologies. Modern society is facing socialization and identification processes evolution, alongside with developing a new type of identity: cyber identity. Digital communications have altered ethno-confessional relationships as well. The article under consideration aims at researching the influence of cyber space on forming, developing and solving ethno-confessional conflicts. The content analysis of social networks and groups in various messengers serves as the methodological basis of the article (text tonality analysis aided by Microsoft Azure cloud-based platform, the analysis of memes with the help of OSoMe service), as well as opinion polls data referring to young people in various RF regions. The authors of the article have come to relevant conclusions concerning the interrelation between ethno-confessional identity and Internet activity, and digital technologies that determine relationships in society (gamification, cloud-based technologies, Big Data analysis), as well as the role and importance of government in solving ethno-confessional conflicts within digital space.
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