Abstract
The relationship between doctor and patient has deeply changed over time, passing from an asymmetric to a more symmetric and equal model.Technological development and a larger amount of transferable data on the Web have led to the creation of telemedicine and teledermatology, the use of which has deeply increased during the COVID-19 pandemic. Social isolation has made many patients ask for online consultations, profoundly changing doctor-patient relationship and creating new models of body communication and representation: people's digital identity becomes today more important than ever and digital body, particularly “digital skin,” gains the same influence of real body for some patients.
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