Abstract
It can be said that technology has enabled countless new forms of social relations, which has resulted in a reality that poses challenges to the most conservative sectors. It is in the face of this new scenario that the present investigation will address the concept of digital shadow, as well as the legality of its exploitation by suppliers in consumer relations, considering the right to privacy of consumers who use electronic equipment that transmit digital data. For this purpose, the deductive research method will be used. About the method of procedure, in this research the bibliographic method was used, with research in books, scientific journals and specialized websites on the subject. Finally, it was possible to foresee that the exploitation of consumers' digital shadow by suppliers is illegal.
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