Digital Revolution & Digital Culture, a Critical Review gap on Receptivity and Challenges of Digitalization on Employee Engagement, the Case of PHEI's in Malaysia.

Abstract

Digitalization brings about a vastly different cultural, psychological and anthropological ambience, and it is precisely this psychological change in digitalization and its digital culture across the more ‘sentimental’ industries. “Cultural gatekeepers” have significantly kept the encroachment of digitalization and its digital culture at bay within the art community. The culture resembles the gatekeepers innately limit individuality and manage to smooth out the varieties in cultures, that’s conundrum to culture barriers that involve the age and gender. It is argued perhaps a similar trend is expected in education sector as an aesthetic work of art. The education sector particularly the Malaysian education sector has lacked behind employee engagement relatively low compared to PHEIs, the cultural barriers acceptance digitalization is lacking, there is scarcity of literatures and or researches that examine and measure the impact of digitalization and digital culture on employee’s engagement within the PHEI. Employee engagement has transpired in the organizational concept in recent years. It has developed one of the most prominent in the human resource practitioners however there are no research found predominantly on digitalization and digital culture on EE. This study aims to contribute the on-going debate on the impact of digitalization and digital culture on EE in PHEIs in the private sector. This research will scrutinize the gatekeeper as the cultural barriers where the author ascertains that, the age and gender are the submissive factor towards digitalization in EE that compromises the social media and gamification as a tool to enhance EE in PHEI. Conversely, this study partakes a mixed method. Therefore, the chosen respondents for this study are academicians from the private universities in Malaysia which are not being explored widely in Malaysia context.