Abstract

Abstract Leveraging a knowledge management model (KMM), organizing digital resources, and measuring performance beyond digital libraries continue to be hot topics for many organizations. Given its growing importance, the aim of this study was to design a robust integrated research model based on social cognitive theory and KMM to organize resources and improve the productivity of academic librarians to make services effective. Using a quantitative method based on key data collected by librarians at Pakistani universities, the researchers reviewed previously published literature and sought expert opinions to develop a research tool. The authors distributed 350 printed questionnaires to professionals from 190 universities, of which 339 were returned. These were analyzed to test the hypotheses and assess the accuracy of the measurement and structural models. After undergoing rigorous statistical analysis, the seven constructs using Social Cognitive Theory and the Knowledge Management Model have proven to be suitable for digital asset integration, employee productivity measurement, and high-quality academic services. In addition, the model based on social cognitive theory supports the application of KMM to promote knowledge culture, resource organization, and successful integration and innovation of academic services by enhancing the technical and professional skills of staff in academic institutions.

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