Abstract
Nowadays, digital reading is developing rapidly. From the traditional paper book to the first e-book, various forms of e-reading coexist. Thanks to the continuous upgrading of media technology, the reading culture also changes and develops constantly. It can be said that media technology determines the reading culture and even affects the general social culture. The arrival of the "big read era", the audience's reading habits from the "print" paper reading turned to the digital reading, The reading culture of the online reading community in the digital media era is constantly changing with the changes of the times, A digital culture that is gradually transforming into digital reading, and new media technology has bred a new reading culture.
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