Digital Publishing to Create “Smart Tourism”

Abstract

The smart tourism, regarded as a developing direction of high-end tourism in the future, plays a vital role in promoting the transformation and upgrading of China’s tourism industry. This paper analyzes concepts of the smart tourism, that the key point of the smart tourism is the high effective tourism information service, which based on the tourists. Then, the data of tourism enjoys a typical character of ‘big data’, and the digital product with big data as its origin, is centered by smart tourism. Finally, applying the big data technology in smart tourism, use the digital publishing form high quality digital information products. In additional, put three aspects which is tourism management, tourism service and tourism marketing into together to form the core resource in order to develop the smart tourism.