Abstract
Since the creation of the World Wide Web in the 1990s we have seen exponential growth in digital engagement platforms. Archaeologists are now faced with a wide range of digital engagement tools to choose from, especially in the area of social media. However, it is not possible to use all the available social media tools and many people are at a loss as to which one is the ‘best.’ This paper investigates what criteria one should use to evaluate the different social media options. This is done through a series of examples from the author’s personal experience.
Highlights
Engaging people through ‘social media,’1 a digital engagement medium, is a constantly growing field
On the 30th of April 1993, CERN announced that the World Wide Web (Web) would be free to use by anyone (Camilliau 1995)
Criteria How do you choose? The rest of this article will present criteria to use in evaluating which platform may be best for your needs. It will run through examples and case studies from my own personal experiences with social media
Summary
Since the creation of the World Wide Web in the 1990s we have seen exponential growth in digital engagement platforms. Archaeologists are faced with a wide range of digital engagement tools to choose from, especially in the area of social media. It is not possible to use all the available social media tools and many people are at a loss as to which one is the ‘best.’ This paper investigates what criteria one should use to evaluate the different social media options. This is done through a series of examples from the author’s personal experience
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