Digital Protection and Development of Intangible Cultural Heritage Gan Embroidery Based on Digital Technology

Abstract

AbstractIn the context of the rapid development of digital technology, the Internet and other media are used to strengthen the promotion and protection of intangible cultural heritage, and strive to promote the inheritance and development of China’s intangible cultural heritage. In order to maximize the integration of intangible cultural network marketing models and intangible cultural heritage resources, the study will expand the intangible cultural heritage exchange channels through which intangible cultural heritage resources can create more economic and social benefits. Intangible cultural heritage is the quintessence of our traditional culture, the result of the efforts passed on from generation to generation, and the cultural heritage that our young people should inherit. Gan embroidery is the inheritance of Hakka culture. It is a festive costume in festivals. It is also a manifestation of the ingenuity of the Hakka people. It also interprets the profound connotation of Hakka culture with ancient production methods and beautiful patterns. This article summarizes the connotation of Gan embroidery culture, summarizes the development problems faced by the current development of Gan embroidery, and explores the feasibility of Gan embroidery art’s innovative ideas and digital redesign in the digital age. The integration and development of Gan embroidery art and modern digital products can awaken the new cultural energy of Gan embroidery and promote the transmission and digital development of Gan embroidery culture.KeywordsDigitizationIntangible cultural heritageGan embroideryTraditional culture