Digital Printing Motif on Muslim Fashion Trend in Indonesia

Abstract

The muslim fashion trend in Indonesia has been developing rapidly since the early 2000s. The trend started with the style that has festive details accessories, at that time most of the hijabers (the term for people who wear hijab) still tend to experiment with their style, add accessories, or wearing veils with a variety of alternative styles. As time goes by, the muslim fashion trend in Indonesia then turned into a simpler style, it more accentuates on the detail of cutting line or motifs on the fabric. In Islamic law, figural motifs or motif that reveals human is prohibited motif. Alternative motif that are often used in the muslim fashion and becoming a trend in Indonesia is a floral motif that seemed romantic and girly. In addition to floral motifs, other motifs such as geometric patterns and abstract motifs are also able to grow its own fans in the Indonesian Muslim fashion market. Due to high consumer demand, the need for unique and exclusive motif has been increasing. Nowadays, in the market of Indonesian muslim fashion, scarves and clothing that feature exclusive motifs have been a new trend. These motifs are exclusively designed and are not mass produced. The production techniques that have been chosen is digital printing on textiles because with this technique the motif can be designed with limitless creativity. This study uses qualitative aesthetic visual analysis. This method is used to outline specific style of motif design on digital printing textiles that has been a trend in muslim fashion in Indonesia on 2014–2016 (study cases: fashion collections of Itang Yunasz and Ria Miranda). Variety of the motif designs tend to show cool and pastels colors, displaying dynamic forms that look chic, elegant, and also natural.