Abstract
Abstract. In the post-pandemic era, coronaviruses will forge a long-term coexistence with humanity, and the fight against the pandemic will become the normal. With international social isolation and limited physical space for communication during the COVID-19 pandemic, the digital communication of cultural heritage based on internet technology has not only proven the importance and necessity of cultural heritage digitalization, but will also greatly accelerate the digital transformation that has already begun. In the post-pandemic era, the accumulation of rich digital data on cultural heritage will form the basis for further cultural communication. However, the collection of digital data is not the final link in this digital chain. Effectively leveraging the advantages of the digital technology – which spreads rapidly and has a broad audience as well as vivid information presentation – to integrate and digitally process the existing and emerging cultural heritage data will continuously combine the cultural heritage with new communication technologies. We should use diversified media platforms to achieve further breakthroughs in the communication model, present the digital communication content of the cultural heritage showing the characteristics of the times, and form real and virtual interaction of cultural heritage in a converged media environment, in order to further ease interpersonal isolation and even space-time constraints brought about by the pandemic, reconstruct the communication ecology of cultural heritage, and inherit and utilize the precious wealth left to humanity by history.
Highlights
The COVID-19 pandemic suddenly swept the world, quickly reversing the world pattern
Interpersonal isolation measures have led to the closure of cultural venues and facilities and the cancellation of cultural activities, making it difficult for people to come into contact with culture, posing a huge challenge to cultural communication and access
The purpose of the paper is to explore the sustainable development of cultural heritage communication in the postpandemic era and propose a new plan for achieving the integrated development of content, information, service and social interaction through the use of digital resources of cultural heritage installed with the three-dimensional communication matrix in the era of media convergence, providing effective countermeasures for achieving content production and value dissemination, overcoming special conditions faced by the recovery and development of cultural heritage undertakings after the pandemic and enabling people to maintain social links, acquire a sense of group belonging and eliminate interpersonal difficulties in the post-pandemic era
Summary
The COVID-19 pandemic suddenly swept the world, quickly reversing the world pattern. In terms of cultural heritage, an article published by UNESCO on April 9, 2020, stated that due to the pandemic, 89% of world heritage sites worldwide have been partially or completely closed to visitors. Entry controls and import & export restrictions, cultural exchanges among various countries have fallen sharply, and multicultural experience has been difficult to achieve. Interpersonal isolation measures have led to the closure of cultural venues and facilities and the cancellation of cultural activities, making it difficult for people to come into contact with culture, posing a huge challenge to cultural communication and access. Under the shadow of the COVID-19 pandemic, those who had been isolated anticipated access to comfort and relief brought by culture even more
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
