Digital Platform and HR Professionals: A Review Paper

Abstract

Technological changes have transformed the way organizations used to operate. The gig economy and digital labor have made it easier for employers to find cheap labor; it becomes essential to understand how this might influence workers' livelihoods. This employment relationship between an employee (gig worker) and the employer has reduced the bargaining power of a digital worker (contractual employee) and left them at the mercy of the employer or digital labor platform. This paper aims to identify that the traditional role of HR is no longer viable. After finalizing an initial list of search words, a literature review was carried out to achieve the study objective. Search terms include 'digitalization', 'gig worker', 'digital worker', 'online digital platform'. The researchers independently reviewed the titles and abstracts of all the identified articles and critically examined the article information. Hence, in the light of the HR Role Model and Technology Acceptance Model, it is proposed that HR needs to take the initiative as a strategic business partner, understand their role as a change agent and develop technological expertise. Future researchers are invited to explore HR attitudes and behavior towards technology acceptance and their ability to adapt and accept the gig economy. The practical implication of this study is to help HR in formulating new policies and procedures to act as an employee advocate and ensure that the digital platform would not exploit employees by realizing their potential as HR personnel.