Digital Media Impact on SMEs Performance in Kingdom of Saudi Arabia

doi:10.7176/ejbm/13-24-05

Abstract

As well as examine the consequences of the kingdom of Saudi Arabia faces a drop in income, especially with the SMEs due to the Covid-19 and their effect on them. Digital media play an essential role in the impact on SMEs performance in the kingdom of Saudi Arabia. This study aims to identify how different small and medium companies utilize digital marketing; digital networks should be investigated for their impact on firm profitability and examine the consequences of various internet marketing actions on brand exposure. To assess the impact of digital marketing on the efficiency of small and medium enterprises. To test a hypothesis that smaller business uses fewer digital media than the more significant business, an online survey was sent to potential contributors from all around the world. Saudi Arabia is a city called Jeddah. Respondents were randomly divided into two conditions (small and more significant businesses) and asked to respond to the 20 questions. Responses were analyzed using a multiple-choice question. The findings revealed a modest influence in the opposite direction of what had been predicted: big and small businesses use digital media because they think it is the highest score for the people who know them faster. These results suggest that all SMEs must use digital media because it is essential in many ways for the business. On this basis, the digital press must all SMEs know how to use it and treat customers. SMEs must put a budget for marketing because it will be worth it and faster income return to them and save money. Various internet marketing actions on brand exposure. Keywords: Digital Media, SMEs Performance, Social Media Impact, Online Purchase, SMEs Policies. DOI: 10.7176/EJBM/13-24-05 Publication date: December 31 st 2021

Highlights

Small and mid-size companies (SMEs) with less than a specific revenue, capital, or employees
Since social media marketing is a vast subject with a complex hierarchy, there is an interest in becoming familiar with it and learning about the plan or strategy employed by small and micro-businesses
This study aims to examine how micro and small businesses perform after using social media marketing strategies

Summary

Introduction

Small and mid-size companies (SMEs) with less than a specific revenue, capital, or employees. Modest and mid-size enterprises (SMEs) perform an essential role, given their small capacity. They exceed big companies by such a large percentage, employ a significant proportion of individuals, and are usually entrepreneurial, influencing development. Saudi Arabia came in fifth place among the GCC countries, with four strong and three weak categories. Saudi Arabia has the third overall ranking position, two categories ranked at sixth (Paying Taxes and Resolving Insolvency) and three categories at second, which are (getting Electricity, getting credit, and enforcing contracts). Its strongest performances are registering property (ranked first) and Dealing with Construction Permits (ranked second)

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