Abstract
This study investigated the use of digital media, specifically social media technologies, in the workplace in Taiwan. The data for this study were collected through an online survey. Participants responded to questions asking whether social technologies could be a source of empowerment, leading to equality. Respondents included female and male employees. The findings reveal that both genders use social technology platforms for business support, experience benefits, and believe that these technologies could provide empowerment for success. Detailed results are reported in this paper, including a comparative analysis. The differences between women and men using Facebook and YouTube were significant. Women in Taiwan have a higher awareness of the benefits of social technologies, specifically Facebook, when used for business support and empowerment. This paper reveals a comparison between the attitudes of women and men when using social technologies and investigates the realization of the economic empowerment component.
Highlights
Digital media platforms have revolutionized how people communicate with each other by excluding socioeconomic, politics, civil disobedience, and connectivity barriers
A questionnaire was developed to survey women and men in the workplace in Taiwan to investigate how social technologies are used for business support
The purpose of this study was to determine purposes that the leading social technology platforms are used in Taiwan and whether each provides benefits, but it was important to look at the results in terms of whether social technologies could empower women in Taiwan and other countries
Summary
Digital media platforms have revolutionized how people communicate with each other by excluding socioeconomic, politics, civil disobedience, and connectivity barriers. Digital media have brought about rapid changes in the workplace by providing new opportunities [1,2,3,4]. Digital platforms have allowed organizations to communicate globally, provide customer service, gain exposure and new customers, market products, network, recruit employees, and increase revenues [5]. As a part of digital media, give new opportunities for business support, and have changed the way employees and business owners communicate. These technologies provide customer service, support gaining exposure and creating awareness about products or companies, acquiring new customers, looking for a new market or brand products and businesses, networking and building relationships or recruitment process of employees. LinkedIn, and other digital platforms have changed everyday life and, more recently, the business environment
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