Abstract
BackgroundTechnological advances have caused poor mobility and lower physical activity among humankind. This study was conducted to assess the impact of a digital media-based (multi-media, internet, and mobile phone) health intervention on promotion of women’s physical activity.MethodsIn this quasi-experimental study, 360 women were divided into case and control groups. The digital media-based educational intervention was conducted in two months in the case group electronically, using mail and Internet and telephone platforms. Physical activity was measured using International Physical Activity Questionnaire (IPAQ) that estimated women’s physical activity rate in the previous week. Data was analyzed using descriptive and analytical statistics (ANOVA, chi-square, paired and independent t-tests) using SPSS 20.ResultsThe mean score of knowledge, attitude and level of physical activity in the control group were not significantly different before and after the intervention. While in the case group, this difference before and after the intervention was significant (p < 0.001), and mean scores of the above-mentioned factors increased after the intervention.ConclusionsUsing innovative and digital media-based health education can be effective in improving health-based behavior such as physical activity. Therefore, it seems necessary to develop user-based strategies and strengthen the behavioral change theories and hypotheses based on digital media for effective influence on behavior.Trial registrationIranian Registry of Clinical Trials (IRCT), IRCT20160619028529N5. Registered December 24, 2017 [retrospectively registered].
Highlights
Technological advances have caused poor mobility and lower physical activity among humankind
Women’s mean weight was 63.022 kg in the control group and 67.288 kg in the case group; there was a significant difference between the two groups (p < 0.05)
After the intervention, mean weight decreased to 66.388 kg in the case group, but increased to 63.07 kg in the control group (p < 0.001)
Summary
Technological advances have caused poor mobility and lower physical activity among humankind. Physical activity associated with work, home, and transportation has been decreased due to technological advancements and social changes [1]. Ekelund et al in 2016 showed that high levels of moderate intensity. According to a World Health Organization (WHO) report, these figures will reach 73% (3/4 of all deaths) and 60% of the burden of diseases by 2020. This is even more serious in middle and low-income countries, and has turned into an epidemic that involves about 80% of deaths [5].
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