DIGITAL MEDIA AND SOCIAL NETWORKS IN MEXICO

Abstract

The objective of this article is to describe and present the main digital media and social networks used worldwide and in the specific case of Mexico, pointing out the transcendental importance they acquire to study social relations today. The work is structured according to the deductive method, with a hermeneutic paradigm, elaborated under a quantitative scheme and approach. Facebook is the world leader of social networks worldwide, with its almost three billion users, followed by YouTube, WhatsApp, Instagram, Facebook Messenger, WeChat and TikTok. Google is presented as the world leader of Internet search engines, which is why it is called the undisputed king, absorbing until October 2021 92% of users worldwide, followed by Bing and Yahoo; while the most used browser is Chrome with 77%, followed by Safari, Firefox and Microsoft Edge. In information related to Mexico for 2021, Facebook is the most popular social network with 96 million users, which ranks fifth internationally, behind India, United States of America, Indonesia and Brazil; while Mexico has 74 million users in the case of YouTube, making these two platforms become the most used social networks by Mexicans. Despite the privatization suffered in the nineties, internet speed in Mexico is very low compared to the world average, reaching only 60% and 50% in mobile and fixed internet respectively. The most visited sites in Mexico correspond to Google (more than four times its close follower), YouTube, Facebook, Wikipedia, Xvideos (adult entertainment) and MercadoLibre - Free Market