Abstract
The study set to examine digital media and globalisation in order to determine the fate of African value system. Digital media can be used to change social practices as well as societal-level transformation. If countries all over the world use the same technology, then they will gradually converge as the technologies shape them and they slowly lose their distinctiveness. Globalization on the other hand is a continuation and expansion of western imperialism. It is a fresh phase of recolonization of African societies which attempts to continue the promotion of western linguistic heritage and literacy canons at the expense of African indigenous languages and literature. Globalization tends to diminish the value of cultural practices of Africa. The culture of the developed economy has obviously taken over the local culture. African societies are directly or indirectly forced to accept uniform moral principles of what is right and wrong within global cultures. In order to achieve the objective of the study, qualitative research method is adopted whereby relevant literature, documents and records are consulted and analysed in order to underscore digital media or globalisation and the fate of African value system. To locate the study within the context of theoretical framework, Media Imperialism Theory is employed. The findings of the study revealed that digital media and globalisation are exerting significant influence on the production and consumption of media products and acculturation. The study concludes that the challenges digital media and globalization pose to Africa are nothing more than challenges for Africans to adopt development policies that are rooted in their cultural value systems. The study recommends that Africans should imbibe the positive tenets that come with technology and neglect the negative aspects. Again, there is need for researchers to develop interest in this area so as to expand the body of literature and knowledge.
Highlights
Scholars like Mofoluwawo [1] and Oladiti [2] establish in the literature, that every human society, developed or underdeveloped has its approved standard way of human relations
The main concern of this study is to examine digital media/globalisation and the fate of African value system
A part of this study shows that globalization is yet another form of imperialist subjugation, but the need for an integration of African value system stems from the fact that globalization is a reality and has come to stay
Summary
Scholars like Mofoluwawo [1] and Oladiti [2] establish in the literature, that every human society, developed or underdeveloped has its approved standard way of human relations Such standards are based on a positive behaviour guided by traditions, norms, values and rules that reflect in the manner of speaking, decent way of dressing, honesty, love, cooperation, hardworking, patriotism and a lot more. They maintained that, it is a fact that smooth running and healthy relationship cum development of any given society depend on those esteemed moral values and cultural traits. The study is exploratory, as it utilises the qualitative research method whereby relevant literature, documents and records were conceptualised and analysed in order to underscore digital media or globalisation and the fate of African value system
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