Digital Marketing, Traditional Marketing, Dan Word Of Mouth (WOM) Terhadap Penjualan Donat Nagoya Di Kota Padang

Abstract

Based on the formulation of the problem in this study is whether Digital Marketing has an effect on sales of Nagoya Donuts in Padang City, does Traditional Marketing affect sales of Nagoya Donuts in Padang City and does Word Of Mouth (WOM) affect sales of Nagoya Donuts in Padang City. This type of research uses quantitative methods, collecting data by distributing questionnaires to 98 respondents using accidental sampling techniques. By using instrument testing, (validity test and reliability test), classical assumption test (normality test, multicollinearity test and heteroscedasticity test) then multiple linear regression and hypothesis testing with the help of the SPSS application. The results of the study show that Digital Marketing has a positive and significant relationship to Sales of Nagoya Donuts in Padang City, Traditional Marketing has a positive and significant relationship to Sales of Nagoya Donuts in Padang City and Word Of Mouth has a positive and significant relationship to Sales of Nagoya Donuts in Padang City . So it can mean that in this study it was found that the variables Digital Marketing, Traditional Marketing and Word Of Mouth had a positive and significant effect on Sales at Nagoya Donuts in Padang City