Digital marketing in the food service industry in india: A review

Abstract

Every organization has adopted digital technologies and innovations to attract customers. Social media plays a significant role in marketing the products of every organization. In that platform, an extensive audience is likely to be customers, and they can be part of business development and advancement. Organizations must acquire and attract new customers through social media marketing. Social media is a powerful platform for capturing customer attention towards a product. Business owners can fix their weaknesses based on customer feedback from social media accounts. Persons who view the advertisements or marketing strategies of products write reviews based on their preferences. The owners can consider their feedback and make changes according to the review to improve their business. Social media offers many opportunities to promote businesses. Many social media platforms are available, but some are best known for their tools and techniques, making them valuable for promoting business. It is clear that restaurants have started shifting their marketing budget towards online ads on social media platforms and aggregators to rank better. This study focuses on identifying the effectiveness of digital marketing in India's food service industry.