Digital marketing in pandemic era (perspective bibliometric)

Abstract

A pandemic is spreading in the world with serious impacts on various fronts. The global pandemic has resulted in disruptions to service systems, the economic sector, and the tourism sector. There were restrictions on activities carried out by the community to prevent the spread of COVID-19. The restrictions on movement that have occurred have prompted the community to transform services. Physical interaction activities have shifted to the use of digital media to carry out various activities such as organizing teaching and learning activities, office activities, and trading activities. Several platforms are used to support the smooth running of people's daily activities. Trading activities are supported by the use of digital marketing. The research conducted focuses on digital marketing carried out during a pandemic, where the use of digital marketing is carried out to meet various needs. Research on marketing strategies in the pandemic era with a literature review approach is useful for knowing the application of digital marketing in the pandemic era. By knowing the development of digital marketing, you will get a picture of the potential it has for further development after the pandemic. This research is useful for business actors and developers of digital marketing programs to support their businesses.