Abstract
In today’s world digital marketing is growing at an exponential rate with no stopping at all. With websites and apps like Facebook, Instagram, Snapchat, YouTube, etc., the industry of media engagement is dominating the world. As we see through Facebook and watch YouTube, we don't really understand what is happening there. Your mind instantly goes on an auto-pilot mode and starts believing whatever is shown on the feeds of Instagram and Facebook. An average user takes it in, but does not necessarily understand the message or the mind does not question whether the information is true or not. Behavioural/phycological targeting is another aspect which takes huge advantage of big data as well as data analytics to influence the minds of the users. In this research, there would be a comprehensive analysis of how digital marketing is influencing or manipulating the behaviour/minds of a normal user/data consumer. This research would be concentrating on the biggest social media platforms to understand how the ‘ad industry’ of these media work and what are the drivers behind it.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
