Digital Marketing Assistance for Msme Survivors of Cianjur Earthquake Disaster

Abstract

Abstract. Digital Marketing Assistance for MSME Survivors of the Cianjur Earthquake Disaster. In 2022, there was an earthquake in Cieundeur Village, Warung Kondang District, Cianjur regency, which resulted in physical damage to land and buildings and even landslides that were quite severe and had an impact on changes in land topography. Disasters also have an impact on the socio-economic conditions of the community; even psychologically, the community experienced shock. Various organizations have been involved in disaster response programs, one of which is the Muhammadiyah Disaster Management Center (MDMC) in collaboration with students of the real work lecture (KKN) thematic disaster at the University of Muhammadiyah Yogyakarta in order to carry out post-disaster recovery programs. The focus of the program is psychosocial, which includes community institutions, education, environmental health, and economics. Related to this, the purpose of this service is to improve the post-disaster community economy in Cianjur regency. The methods used are online and offline training. Recovery activities are carried out to form a joint business group. Changes in awareness, knowledge, and skills can result from mentoring carried out by a service team with the support of youth leaders. The end of the implementation of service activities is the formation of a joint business group in the form of clothing design and communication with a digital marketing business plan concept.