Digital Marketing and Its Impacts on Small Businesses in India

Abstract

Abstract: This project aims to investigate how online/digital marketing affects small firms' performance. In addition, looking into ambiance's current social media strategies to eventually decide how to contact the target audience. Identifying the platforms and technologies used by current small enterprises is also important. And those companies that use web marketing are productive in it. We are interested to examine if our present marketing strategies are effectively reaching as many clients as possible because we are aware that the target audience is expanding as a result of new technological advancements. By conducting a survey focused on social media and email usage, we will be able to determine which strategy is most successful and efficient for our company. Planning a poll that emphasizes social media and email usage will allow us to determine which approach is more successful and beneficial for our target demographic. Because of the broad age range of our clientele, asking customers where they desire to see a company's promotion is appropriate for ambiance and other small enterprises as well.