Digital marketing and it’s impact on the buying behaviour of the consumers

Abstract

In this highly competitive and innovation progression market the use of web has increased unexceptionally which have forced the market to move from traditional old form to new digital marketing. The recent expansion and advancement of web use or commitment of buyer and sellers have increased as the result of which consumers approach is changing and companies should have in depth examination of it. Therefore, this research studies is conducted to analyse the impact of digital marketing on the consumer’s buying behaviour in this cutthroat market. Digital marketing refers to the way through which one can display alludes to promotion depicted by using advanced channels like online entertainment, emails and portable applications. It give customer open doors to examine the product launched by companies and do comparison accordingly. Customer has access to products not only within the countries but throughout the world and all these has become possible only through digital marketing.