Digital Marketing and Business

Abstract

Digital technologies have led to significant transformations in economic activity. One such area is marketing that is an important part of any business. The main trend in the digital economy is the abundance of information. The application of Internet technological advancement activities in marketing gives the possibility to customer feedback as well as helps to raise awareness of the company's products while promoting their products. The application of Internet technological advances in the modern conditions of marketing activities allows firms to reduce marketing costs, to expand the customer base, to increase the effectiveness of advertising activities and, most importantly, to find the target audience. In the article are considered the problems of implementation of digital marketing means by business in Georgia. There is explained the essence of digital marketing, is analyzed its singularities from internet marketing. Additionally, there are determined the tasks of marketing activity of small and medium enterprises in digital environment. In the article there are stated the basic tendencies of digital marketing development. Keywords: digital marketing, small and medium business, internet marketing, information field, digital marketing tools, business tendencies.