Digital Marketing A Way to Aatmanirbhar Bharat

Abstract

Organizations being aatmanirbhar will catalyse the country to economic growth. Digital marketing can be very useful as a tool for enterprises to achieve the goal of being self-reliant. We have discussed the emergence of the concept of aatmanirbhar Bharat and its future implications. The usefulness of digital marketing in achieving the goal of atmanirbhar Bharat. Digitalization can also simplify operations, make marketing campaigns more effective and open new revenue options. Any one or a combination of business websites, mobile applications, social network pages, search engines, emails and automation, digital partnerships, and more are all examples of digital marketing. These techniques are very useful. Then we discussed a case of how google and Facebook have captured the Indian online media. Most of the revenues go to these companies. We need to have our in-house platforms, applications and social media platforms so that we can keep the revenue earned from the Indian news with the Indian companies. There comes the requirement and need of developing an Aatmanirbhar Bharat. Some policy changes will also be required to promote our platforms and limit the use of foreign platforms to shift maximum traffic to our platforms and hence developing an atmanirbhar Bharat.