Abstract
The article is devoted to identifying the features of digital management of opposition (protest) and pro-government producers of relevant content (political actors and media agents) who actively participated in the protest wave in the Republic of Belarus in 2020–2021. Certain similarities of communication and political culture allow us to say that unconventional forces can use the applied algorithms to destabilize the situation in the Russian Federation. Using a hybrid technique, including discourse analysis and automated social media analysis, the authors studied the digital management of content producers, the contextual discourse field, and the features of communication strategy in a network environment for broadcasting the generated discourses.
Highlights
Таблица 2 / Тable 2 Особенности цифрового менеджмента провластных политических акторов, представленных в сети, % / Рarticular features of digital management of pro-government political actors represented on the network, %
Таблица 4 / Тable 4 Особенности цифрового менеджмента оппозиционных политических акторов, представленных в сети, % / Рarticular features of digital management of political protest actors represented on the network, %
The authors read and approved the final version of the manuscript
Summary
1 — провластный политический актор, представленный в сети; 2 — провластный медийный агент; 3 — оппозиционный политический актор, представленный в сети; 4 — оппозиционные медийные агенты; 5 — формально аполитичный медийный агент. Язык единица анализа 1 — русский язык; 2 — белорусский язык; 3 английский язык
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