Abstract
Information and communication technologies ( ICTs) have a great role to change the existing traditional agricultural system in developing countries. Through application of ICTs in agriculture it is possible to; make efficient information dissemination, bring precision agriculture and increase market access of farmers. Currently, In developing countries majority of rural farmers’ have access to ICT tools, however, most of the farmers have no enough awareness on the significance role of ICTs for agricultural marketing and its subsequent impact on welfare improvement. Thus this review paper is designed to assess ICTs use in agricultural marketing in Africa. The result of this review paper signified that ICTs and agricultural marketing had positive association, in which through application of ICTs in agricu0ltural marketing it is possible to reduce transaction cost, disseminate updated market information and improve the rural farmers’ linkage to market. Moreover, ICTs have also the power to increase farm productivity, income and hence improve the food security status of farmers. Therefore, improving awareness of the rural communities and establishing agricultural information system at the country level is crucial to magnify the potential role of ICTs in agricultural marketing. Keywords : ICTs; Agricultural Marketing; Welfare DOI : 10.7176/IKM/9-10-02 Publication date: November 30 th 2019
Highlights
The advent of information and communication technologies (ICTs) has the potential to disseminate market information so as to maximize the return from agricultural activities (Asenso and Daniel, 2012)
In developing countries, the ICT Sector is introduced in agriculture; in marketing of agricultural products; to support farmers’ decision making (Jairath and Yadav, 2012)
Agricultural marketing consisted of two words; agriculture and marketing
Summary
The advent of information and communication technologies (ICTs) has the potential to disseminate market information so as to maximize the return from agricultural activities (Asenso and Daniel, 2012). ICTs are agents in agricultural knowledge management process It helps to create, acquire, store and disseminate agricultural knowledge for the rural communities (Ejemeyovwi et al, 2017). Through ICTs the farmers can have access to market information in relation to time of sale, place of sale and type of buyers to sale their product. Such information are crucial to make decision making on where and when to sale their farm products, to follow market oriented production system and to improve the bargaining power of farmers (WB, 2011)
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