Abstract
Pandemic owing to COVID-19 has its unbearable impact on every sector including Micro, Small and Medium Enterprises (MSMEs), particularly the cottage industry, of Odisha state in India. Gajapati district of Odisha is known for its cottage industry in horn-work. In initial phases of lock-down, all the establishments including cottage industries were not allowed to be operational. Thus, both supply side and demand side of horn works were in halt. However, as the economic activities got permission to resume, supply side of horn-works industry has started taking momentum but the demand side has been failing to cope. Thus, the purpose of this paper is to unfold the extent of sufferings of the proprietors and workers of horn-work industry during the pandemic, and brings forth comprehensive suggestions in the form of digital innovation for the revival of the industry on the basis of in-depth interviews and FGDs.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
