Abstract
The community can make wise use of the existing communication media as well as the growing communication media. The era of connectivity brought many changes to the communication media which is currently known as digital media. Digital media provides many opportunities and advantages for finding and sharing information. The purpose of this research is to look at the digital communication media used in the Halal Lecture program and to see the digital marketing communication process carried out by the Halal Salman ITB center regarding the Halal Lecture program. The research method used is qualitative with a case study approach. As for the results of this research, the digital information media Instagram is used by the Salman Halal Center ITB to inform and market the Halal Lecture program by paying attention to the elements of the message's purpose. Information and persuasion is conveyed through an e-flyer posted on the official Instagram @salmanitb. Not only that, the public also participates in digital marketing through Whatsapp broadcast messages, personal Instagram stories and Whatsapp stories. Ease of access and reach of digital media are benefits that can be obtained by users, therefore digital media can be applied in various fields of activity ranging from education, campaigns, entertainment, to marketing.
Highlights
Information has many purposes, whether it is informative, educational, persuasive, or even just entertainment
Based on the purpose of conducting this research, it can be concluded that digital communication media is used by the Halal Center of Salman ITB in informing the Halal Lecture program starting from information related to resource persons, registration information, registration schedule, implementation schedule, and benefits that can be received by participants after participating in the program
From what has been done by the Salman Halal Center ITB by implementing digital communication media as a medium of information, the research findings show that the participants of the Halal Lecture understand the messages presented and the appearance of the digital communication media used as information media for the Halal Lecture program looks attractive
Summary
Information has many purposes, whether it is informative, educational, persuasive, or even just entertainment. Based on those purposes, informing strategies by the communicator is very important. The communicator is necessary to pay attention to how information delivers and how to convey the audience by the data. Data is collecting into information transferred through the use of information media and the information send properly. The contents of the information have a selling value and meaningfully in the minds of the audience. Information will be sought by everyone according to their individual needs. This need is a basic human life requirement (Kotler & Keller, 2016)
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
