Abstract
Erstwhile faith and belief in media and its potential for development spurred the growth of broadcasting to its present level in India. The arrival of printing press in the early phase of European colonialization subsequently lead to print journalism that is now more than 240 years old. Its sustained growth and coexistence with the new media in digital India is contrary to developments in many other nations where erstwhile print journalism is giving way to convergent media. Reforms in the telecom sector and corresponding institutional arrangements have led to the formulation of an ambitious digital India programme. This programme focusses more on enhancing the access and equity to the rural population. The nebulous distinction between legacy media and social media has raised several issues including governance, production and consumption of content and delivery of welfare services including financial inclusion. These challenges are sought to be addressed through the digital infrastructure. Solving contemporary problems within the fragile and vulnerable social structure are daunting including the challenges posed by user generated content. The frequency of internet shutdowns across the country including conflict zones has increased. A key economic and commercial variable in Digital India is the media and entertainment (M&E) industry that has taken full advantage of infrastructure b evolving newer revenue models in the over the top (OTT) platforms and smart devices. India’s communication policy in a digital context will be examined as a national case study by drawing parallels where possible with one or two other BRICS nations.
Highlights
There are many approaches by which a communication system in a vast country such as India can be analysed
The Indian space programme within which communications satellite programme is situated forms the hub of the media and communication system in India
Similar to the push for mass media, especially television in the 1950s, the 1980s saw a latent argument for telecom with the International Telecommunications Union (ITU) proposing that it be regarded as the missing link in fostering the rapid development of the third world nations
Summary
There are many approaches by which a communication system in a vast country such as India can be analysed. The Indian context allows for such diversity recognising its civilisational importance and more than three centuries of colonisation. As one of the many nations that gained independence in the post War period, the quest for nation building has been challenging. Different phases of these initiatives can be recognised. A firm belief in science and technology and addressing the complex challenges of development has formed the backbone of the policy framework
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