Digital India: A Study of New-Age e-Entrepreneurship in India

Abstract

Digital India helps to change. Broadband in India is currently defined as a connection with a minimum download speed of 512 kilobytes per second (KPPS) and India's broadband penetration is a lowly 2%. As per a World Bank report, a 10% increase in country's broadband connections leads to a 1.38% rise in its GDP (Gross Domestic Product). The other key initiatives are as (i) National Optical Fiber Network: It has conceptualised in 2011, the programme plans to connect all 2.5 lakh gram panchayats in the country at a cost of Rs 20,000 crore. The government set up the Bharat Broadband Network to execute the programme. Now, Smartphone can be a good starting point for the government's ‘Make in India’ programme. The average number of Interest users in India is 10 out of 100 on comparisons to an average of 34 across 7 other emerging economies. But with the increasing penetration of smart phones and broadband connections, patterns of Indian users on Internet are rapidly changing. India's mobile connections have risen to about 90 crore in fiscal 2014 from 26 crore in fiscal 2008. With the increasing availability of affordable smartphones and rollout of third and fourth generations services, as well as higher social media usage and government initiatives to promote broadband. With rapid increase in penetration of smart phones and the new government's renewed thrust on making broadband reach for and wide through its ‘Digital India’ Project.