Abstract
The article examines the achievements and problems that exist in the digital research in the context of the development of media culture, today virtual reality has ceased to be a situational option. Media culture turns out to be a two-way phenomenon: on the one hand, it is a product of our civilization, on the other hand, it transforms our culture. Digital Humanities focus on different ways of processing and presenting information, at the same time, any data selection work presupposes the presence of an angle of view, ethical and ideological grounds for the selection itself and the context for the presentation of research results. Criticism of Digital Humanities can be viewed from the standpoint of the «remove culture» by R. Barth. The removal of culture presupposes the development of the postmodern idea of the need to reveal how much our ideas about the world are predetermined by certain cultural schemes, languages and genres, including how non-neutral media culture in general and digital research is. In the absence of criticism, lack of agreements on ethical norms, social responsibility, the risks are that we allow media culture and digital research tools in a sense to dictate to us the type of society in which we live
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