Digital Generation: Entrepreneurial Motivation of Generation Z in digital Era

Abstract

The rise of study programs that offer Entrepreneurship simce 2017 in west Java also followed by moral responsibility for the success of its graduates to become a successful entrepreneur. The problem that arises is, whether prospective students or students themselves have the same perception with the Institution of educators, which has a strong desire or motivation to become entrepreneurs. This motivation needs to be measured and analyzed further. Is it true that those who are prospective students have the motivation to become entrepreneurs? What kind of motivation do they have? The target respondent of this research is Generation Z. This study uses quantitative research methods. The data collection technique was carried out by distributing questionnaires to a number of Private High School students in Bandung who were interested in the Entrepreneurship Study Program. The sample selection from this study was conducted by purposive sampling. Data testing and processing were carried out by exploratory analysis factor with SPSS software. The benefits of this research will be implemented directly in the Entrepreneurship study program itself, by understanding the motivation of the generation Z to become an entrepreneur, will help lecturers decide the methods and class management that is right for the generation Z , which can maintain and enhance their motivation, and can modify techniques for their extrinsic motivation to optimize learning outcomes.