Abstract
Holographic reincarnations blend the allure of the past with the possibilities of modern technology, navigating through ethical quandaries and the redefinition of performance art. Central to this exploration is the fusion of memory and digital perpetuity, pushing the limits of what constitutes a live performance. The holographic rebirth of legends such as Elvis Presley, Amy Winehouse and Whitney Houston sparks debate over the ethics of posthumous consent, the authenticity of such representations and the implications of monetizing the afterlife of artists. This shift towards digital eternity prompts a critical assessment of the moral dimensions involved in resurrecting artists through technology. Exploring the history and development of holography, from historical illusions to contemporary artificial intelligence-enhanced presentations, reveals both the technological achievements and the ethical challenges presented by these endeavours. The drive behind these resurrective projects shines a light on a lucrative industry focused on ‘Delebs’, turning the legacies of deceased celebrities into profitable ventures. Yet the quest to immortalize artists digitally invites scrutiny over potential misuse, privacy breaches and the erosion of the true essence of their legacies. Addressing these complex issues demands a concerted effort from ethicists, legal scholars, technology experts and cultural commentators. The journey into this uncharted domain highlights the necessity of balancing innovation with respect, advocating for a principled approach to honouring those who have passed. The concept of confining artists to a ‘digital purgatory’, where they exist solely for entertainment devoid of self-determination, emphasizes the urgency of establishing ethical guidelines. This digital afterlife, fraught with the risk of diminishing the soul of artistic works to mere commercial assets, calls for a vigilant approach to safeguard the dignity and volition of artists in the realm of digital legacy.
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