Digital Entrepreneurship

Abstract

The framework of digital media entrepreneurship that drives innovation as a source of revolutionary new technologies is reshaping media digital business models. The strategic digital media entrepreneur model is underlined with interactive and ubiquitous media that connects with readers, viewers, and online visitors in revolutionary ways. The assumption is that media entrepreneurs turn users into sources of external creativity and develop user innovations into professional content. The business models of Facebook and Instagram are studied to develop an understanding about the basics of digital entrepreneurship and the roadmap of digital entrepreneurship. Digital business uses technology to create new value in business models, customer experience, and the internal capabilities that support its core operations. The term embraces both digital-only-based and traditional players that are performing their business with digital technologies.