Abstract

Focused on rural poor, this paper seeks answers to three questions. In the age of digital entrepreneurship and IT globalization, what are structure barriers, exclusionary mechanisms and immutable conditions facing persistent rural poverty? What potential can a digital ecosystem bring to minimize rural entrepreneurs’ risk-return trade-off, change rural outputs’ term of trade with urban dwellers and increase rural marginal returns? What differences do local government policies make in this process? To fill the literature gap, this research offers a conceptual framework to link rural digital entrepreneurship and poverty deduction. To enrich this framework, this paper uses case method that involves “what,” “why” and “how” questions to connect ideas of global importance from local practice. In the end, the paper discusses a quadrilemma of market, technology, businesses and local government in the context of developing economies as well as policy implications.

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