Digital entrepreneurship in Morocco: measurement model validation

Zakia Saoura,Aniss Moumen,Ahmed Abriane,A Moumen,H Slimani,N Mejjad

doi:10.1051/shsconf/202111903004

Zakia Saoura, Aniss Moumen + Show 4 more

Open Access

https://doi.org/10.1051/shsconf/202111903004

Copy DOI

Abstract

According to the 2017 Global Entrepreneurship Monitor report, there are 6.5 million adults aged 18-64 planning to start an entrepreneurial career by 2020. However, the gap between attempt and effective creations remains one of the largest within Arab countries (40% versus 9%). Given these statistics, we ask the question about the profile of the Moroccan entrepreneur. In this paper, we opted for a quantitative research methodology on an exploratory sample. We distributed a questionnaire to a sample of eighty Moroccan entrepreneurs representing different regions of Morocco. The objective of our study is to validate a measurement scale of three dimensions: 1/ entrepreneurial motivations, 2/ skills, and 3/ behaviour in the Moroccan context. To do so, we present, in the first part, a literature review on digital entrepreneurship. Then, we establish a state of the art of entrepreneurship in Morocco. Then, we show our methodology. Finally, we reveal and discuss the results of our study.

Highlights

Growing at a higher speed for some time, the phenomenon of digital entrepreneurship has not been sufficiently addressed by the scientific community
In the Moroccan context, we have seen that the question that remains largely unanswered today is: HOW THE DIGITAL ENTREPRENEUR DIFFERS FROM THE TRADITIONAL ENTREPRENEUR?
It should be noted that all the measurement scales used are 5-point Likert scales ranging from 1 "you do not possess at all" to 5 "you possess completely"

Summary

Introduction

Growing at a higher speed for some time, the phenomenon of digital entrepreneurship has not been sufficiently addressed by the scientific community. Entrepreneurs exhibit attributes that are more pronounced in them than in the general population These characteristics make up an "average entrepreneurial profile" [3]. The results of studies conducted to compare between traditional and digital entrepreneurs show that most digital entrepreneurs are men, aged between 25 and 45, married in most cases [3]. These entrepreneurs are willing to adapt, to change, open to the opportunities that change brings and hold a particular belief in the importance of research and technology in the creation and development of new businesses. In the Moroccan context, we have seen that the question that remains largely unanswered today is: HOW THE DIGITAL ENTREPRENEUR DIFFERS FROM THE TRADITIONAL ENTREPRENEUR?

Objectives

Methods

Results