Digital Entrepreneurship and growth-oriented performance: commercialisation narrative of SMEs in the ICT sector in China

Abstract

ABSTRACT This article addresses the dynamics of Small and Medium Enterprises (SMEs) during the commercialization process in high-tech sectors, particularly in the Information and Communication Technology (ICT) field. Except for early-stage entrepreneurial activities in technology firms, SMEs in the commercialization stage have received limited attention. Employing the Construal-Level Theory (CLT) and a concrete-abstract dimensional narrative approach, the study explores the relationship between narrative construal levels and SMEs’ success in Chinese cities. Encompassing ICT firms with 6 to 1000 employees, the study utilizes a Multilevel Mixed Method approach. Findings reveal that concrete narratives play a moderating role in the relationship between specific business technology and firm performance, emphasizing the importance of aligning a firm's business with its target audience during commercialization. However, the competition level (ICT firms’ population) in the city reduces the firm’s success. The study extends our understanding of entrepreneurial activity in the ICT sector, CLT, and potential policy guidelines.