Digital Entrepreneurship: An empirical Approach on Students’ Perceptions and Attitudes

Abstract

Digital transformation, as a new reality, conducted to significant changes in entrepreneurship and determined the development of a new area in the market process, namely digital entrepreneurial activities. In this context, the main purpose of the research is to provide a spotlight on students’ perceptions and attitudes toward digital entrepreneurship, by using a structural equation modelling. The survey responses were processed by using Smart PLS 4 statistical software and the empirical endeavour was designed in line with the research objectives for testing 12 hypotheses. 10 out of 12 hypotheses were confirmed, excepting that ones that analyse the relationship between motivation and attitudes and between motivation and digital entrepreneurship. In the particular case of the selected sample, the variance of digital entrepreneurship variable is 64.40% explained by the proposed model. Consequently, the findings argue a general trend in using the ICT tools for the entrepreneurial intention, but also the permanent connection between digital entrepreneurship and skills, attitudes, perceptions, motivation and educational background.