Abstract

Digital technologies are key resources for entrepreneurial activities and there is great interest in digital entrepreneurship. While much research has focused on the role of digital technologies in entrepreneurship and how they are shaping the field, there has been relatively little research on those key players of digital entrepreneurship. Using data from Crunchbase and Twitter API and a learning machine, this study attempts to answer the question of “who are digital entrepreneurs?” This study reports that digital entrepreneurs in the artificial intelligence and data analytics (AIDA) industry are more likely to be male and to be active and connected online than non-digital entrepreneurs. In addition, they tend to be more extroverted and less conscientious and agreeable than other, non-digital, entrepreneurs. Our findings help to develop a clearer picture of digital entrepreneurs, which would be of great interest to investors, policy makers, current and future digital entrepreneurs and educators.

Highlights

  • Digital technologies are driving the creation of new ventures in the twenty-first century [1]

  • A backward elimination procedure was run, based on Akaike information criterion (AIC), to remove the redundant traits not related to digital entrepreneurs in AIDA and fit the logistic regression model with the remaining important traits

  • While more research has focused on the role of digital technologies in entrepreneurship and how they are shaping the field [3], there is relatively little research on those key players of digital entrepreneurship

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Summary

Introduction

Digital technologies are driving the creation of new ventures in the twenty-first century [1]. Digital entrepreneurship has emerged as a field as digital technologies have begun playing important roles in innovation and entrepreneurial activities. This section reviews the studies of digital entrepreneurship and digital entrepreneurs, places AIDA in the entrepreneurial contexts and highlights the significant role of digital entrepreneurs in implementing the disruptive technology. Digital technologies are ubiquitous and enable the rapid development of products and services [15] This phenomenon is broadly known as digitization and digital innovation [16]. Digital innovation refers to the process by which products and services are innovated with the help of digital technologies This explains the emergence of a new breed of entrepreneurs known as “digital entrepreneurs” [4] and a category of entrepreneurial activity called “digital entrepreneurship” [1,3]

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