Abstract
The development of the digital economy and changes in market structure could impact product exports. Utilizing matching data of Shanghai and Shenzhen A-share Listed Enterprises from 2011 to 2015 and Chinese Customs Database, our results showed that digital empowerment could promote export product quality for enterprises, but market segmentation might inhibit the quality improvement effect of digital empowerment. Market segmentation played a negative regulatory role when digital empowerment affected export product quality. Furthermore, the heterogeneity analysis showed that digital empowerment significantly impacted the quality improvement of state-owned enterprise products, non-high-tech products, and economically developed provinces in China.
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